UNC Basketball: RJ Davis lands NIL deal with Hanes

RJ Davis has become one of the most popular student-athletes in all of college basketball. Now, the UNC basketball star is teaming up with America’s No. 1 basic apparel provider as part of his latest NIL endeavor.

The White Plains, New York native is one of six student-athletes to partner with Hanes. This campaign, called “Soft Touch,” supports the launch of Hanes’ latest launch: Hanes Originals with SuperSoft Styles during the March Madness tournament.

As Hanes partnered with some of the best college basketball athletes in the nation, Davis is joined by Boo Buie, Antonio Reeves, Boogie Ellis, Laila Phelia, Jacy Sheldon, and Sara Scalia as part of this launch. The company has done big things to launch this campaign, as they’ve sponsored the 3-Point Championship events and also visited dozens of college campuses to create an interactive basketball shooting experience for students on-campus.

Here’s what the UNC basketball star had to say about his latest endorsement:

“Hanes is one of those iconic brands that everyone knows and loves, so it’s been great to partner with them on the launch of their new Hanes Originals SuperSoft products. Whether I’m in the classroom or on the court, Hanes helps me look good and feel good.” – RJ Davis

Davis is a star on the basketball court but has also partnered with some top-tier brands as part of his NIL experiences. Who better to represent a top-flight brand like Hanes than the reigning ACC Player of the Year?!

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