May 20, 2024

Newcastle ended Castore shirt deal over jersey quality

Newcastle United are the latest Premier League team to have problems with kit manufacturer Castore after it emerged they had ended their partnership early following complaints from supporters about poor product quality. .

Telegraph Sport can reveal that Newcastle have received so many complaints about poor customer service, as well as long delays in delivering orders after purchase, that it is believed this has affected negative impact on the club.

Castore England Training Top Mens | SportsDirect.com Estonia

Supporters also complained about the poor quality of some products, as well as shortages at Castore stores across the city.

However, it should be emphasized that there have been no issues reported by Newcastle players regarding the quality or reliability of the kits supplied to the first team since the partnership began this season. Summer 2021. Castore pays around £5m a year to produce Newcastle’s first team kits and training kits under a deal agreed by former owner Mike Ashley.

The contract expires at the end of the 2025/26 season, but Newcastle’s shirts will now be made by German company Adidas from the start of next season.

The rift with Castore was revealed in the recent Amazon Prime documentary We Are Newcastle United, in which cameras followed board members during a meeting with Adidas executives in Germany .

Sources revealed that while the Adidas deal is attractive because it is more lucrative than Castore, making it an easy business decision as the club look to increase revenue streams, it will also ensuring a more robust and reliable supply chain and quality control. .

It is estimated that Adidas will pay around £40m per season to produce and supply Newcastle’s shirts over the next five years, a significant increase in revenue from the Castore deal.

Castore England Training Top Mens | SportsDirect.com Estonia

Newcastle’s board of directors are well aware that Adidas was the kit manufacturer during some of the most exciting periods in the club’s modern history under the management of Kevin Keegan and Bobby Robson.

Aston Villa have launched new home, away and third kits this season and have signed what is described as a two-year deal with Castore. Club co-owner Nassef Sawiris owns shares in Adidas, sparking speculation that Villa could consider following Newcastle United in moving from Castore to Adidas in the future.

Castore has been contacted for comment.

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