Collingwood has publicly denied swirling rumours around a current and former player being involved in an explicit viral video.

The club released a statement on Thursday evening after the video was shared around social media over the last few days.

It warned fans to stop sharing the video as doing so is a criminal offence.

“We are aware of a video currently circulating alleging to involve a Collingwood player and their partner. Another former Collingwood player has been linked to capturing the video,” Magpies CEO Craig Kelly said.

“The club wishes to address the matter to make clear both these allegations are completely untrue and the video being circulated does NOT involve any current or former Collingwood players or their partners.

“For all members of the public, it is important to note the distribution of explicit content without the consent of all parties involved is a criminal offence.

“We will continue to support all our players and their families during this time.”